We speak frequently of an organization’s purpose, but purpose is also relevant to an industry. Judo Bank Co-Founder and Co-CEO Joseph Healy argues in his latest book, Breaking the Banks, that the global banking industry has lost it’s purpose. Joseph joined the Greatest podcast to reflect upon why banking is one of the least trusted industries globally, discussing the systemic and cultural challenges faced. His perspective is relevant regardless of your industry. We as leaders need to keep in mind that our organization, our industry, serves a purpose in society, just as banking serves the economy by “pumping blood around the body, the economy”.